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Managing Marketing Information (Rle Marketing)
Piercy Nigel (Autor)
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Routledge Chapman Hall
· Tapa Blanda
Managing Marketing Information (Rle Marketing) - Piercy Nigel
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Reseña del libro "Managing Marketing Information (Rle Marketing)"
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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