Libro Managing Marketing Information (Rle Marketing) De Piercy Nigel

portada Managing Marketing Information (Rle Marketing)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Piercy Nigel

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781138980310

Managing Marketing Information (Rle Marketing)

Piercy Nigel (Autor) · Routledge Chapman Hall · Tapa Blanda

Sin Stock

Reseña del libro "Managing Marketing Information (Rle Marketing)"

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.