Libro The Routledge Companion to Corporate Branding De Oriol Iglesias (Editor) Nicholas Ind (Editor) Majk

portada The Routledge Companion to Corporate Branding

Formato

Libro Físico

Editorial

Routledge

Autor

Oriol Iglesias (Editor) Nicholas Ind (Editor) Majken Schultz (Editor)

Idioma

Inglés

N° páginas

534

Encuadernación

Tapa Blanda

ISBN13

9781032252599

N° edición

The Routledge Companion to Corporate Branding

Oriol Iglesias (Editor) Nicholas Ind (Editor) Majken Schultz (Editor) (Autor) · Routledge · Tapa Blanda

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Reseña del libro "The Routledge Companion to Corporate Branding"

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.