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The Rise of the Curator Class: Changing the way we Buy, Sell, and Make Everything
Steffon Davis (Autor)
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The Rise of the Curator Class: Changing the way we Buy, Sell, and Make Everything - Steffon Davis
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Reseña del libro "The Rise of the Curator Class: Changing the way we Buy, Sell, and Make Everything"
Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet. * Describes the current state of content overload and how curation is solving it * Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise * Delivers a new toolkit for anyone-in marketing, advertising, sales, content creation, or product development-seeking to stay or become relevant in an increasingly curation-centric marketplace * Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for you-whether you're buying, selling, or creating
