Libro The Anti-Marketeer's Handbook De Liley, Adrian

Formato

Libro Físico

Autor

Adrian Liley

Editorial

Lulu Press

Idioma

Inglés

N° páginas

306

Encuadernación

Tapa Blanda

Dimensiones

17.8 x 10.8 x 1.6 cm

Peso

0.23 kg.

ISBN13

9780244243500

Categorías

Gestión empresarial

The Anti-Marketeer's Handbook

Adrian Liley (Autor) · Lulu Press · Tapa Blanda

Sin Stock

Reseña del libro "The Anti-Marketeer's Handbook"

A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.