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taking a bite out of crime: the impact of the national citizens' crime prevention media campaign
Garrett J. O′keefe
(Autor)
·
Dennis P. Rosenbaum
(Autor)
·
Paul J. Lavrakas
(Autor)
·
Sage Publications, Inc
· Tapa Dura
taking a bite out of crime: the impact of the national citizens' crime prevention media campaign - O′keefe, Garrett J. ; Rosenbaum, Dennis P. ; Lavrakas, Paul J.
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Reseña del libro "taking a bite out of crime: the impact of the national citizens' crime prevention media campaign"
This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public′s perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.
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