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Surveys That Work: A Practical Guide for Designing and Running Better Surveys
Caoline Jarrett (Autor)
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Rosenfeld Media
· Tapa Blanda
Surveys That Work: A Practical Guide for Designing and Running Better Surveys - Caoline Jarrett
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Reseña del libro "Surveys That Work: A Practical Guide for Designing and Running Better Surveys"
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.
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