Libro Surveys That Work: A Practical Guide for Designing and Running Better Surveys De Caoline Jarrett

portada Surveys That Work: A Practical Guide for Designing and Running Better Surveys

Formato

Libro Físico

Editorial

Rosenfeld Media

Autor

Caoline Jarrett

Año

2021

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

ISBN13

9781933820538

Categorías

Programación web

Surveys That Work: A Practical Guide for Designing and Running Better Surveys

Caoline Jarrett (Autor) · Rosenfeld Media · Tapa Blanda

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Reseña del libro "Surveys That Work: A Practical Guide for Designing and Running Better Surveys"

Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.