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Strategy and the Business Landscape
Pankaj Ghemawat
(Autor)
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Createspace Independent Publishing Platform
· Tapa Blanda
Strategy and the Business Landscape - Ghemawat, Pankaj
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Reseña del libro "Strategy and the Business Landscape"
An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
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