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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Philip J. Kitchen; Don E. Schultz (Autor)
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Palgrave Macmillan
· Tapa Dura
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century - Philip J. Kitchen; Don E. Schultz
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Reseña del libro "Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century"
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
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