Libro planning advertisements (rle advertising) De Russell, Gilbert

portada planning advertisements (rle advertising)

Formato

Libro Físico

Autor

Gilbert Russell

Editorial

Routledge

Año

2013

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Dura

Dimensiones

23.6 x 16.0 x 1.8 cm

Peso

0.46 kg.

ISBN

0415817994

ISBN13

9780415817998

Categorías

Sociedad y cultura general
Publicidad

planning advertisements (rle advertising)

Gilbert Russell (Autor) · Routledge · Tapa Dura

Sin Stock

Reseña del libro "planning advertisements (rle advertising)"

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner--advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935.