Compartir
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers; F. Go (Autor)
·
Palgrave Macmillan
· Tapa Blanda
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced - R. Govers; F. Go
Sin Stock
Te enviaremos un correo cuando el libro vuelva a estar disponible
Reseña del libro "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced"
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.