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organizational capability: competing from the inside out
Dave Ulrich
(Autor)
·
Dale G. Lake
(Autor)
·
Wiley
· Tapa Dura
organizational capability: competing from the inside out - Ulrich, Dave ; Lake, Dale G.
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Reseña del libro "organizational capability: competing from the inside out"
The business community is waking up to the fact that in today's turbulent and competitive marketplace, a company's marketing, technological or financial edge can be won or lost overnight. Survival is dependent on managing the competitive capability of all its employees. This book shows why and how the most effective way to compete is from the inside out, with employees aware of market demands, a commitment to company success and connecting what is done inside a company with the needs of customers and suppliers.
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