Libro Mba Marketing (Mba Series) De Malcolm Mcdonald; Ailsa Kolsaker

Formato

Libro Físico

Editorial

Red Globe Press

Autor

Malcolm Mcdonald; Ailsa Kolsaker

Año

2013

Idioma

Inglés

N° páginas

544

Encuadernación

Tapa Blanda

ISBN13

9781137300294

N° edición

2014

Categorías

Marketing

Mba Marketing (Mba Series)

Malcolm Mcdonald; Ailsa Kolsaker (Autor) · Red Globe Press · Tapa Blanda

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Reseña del libro "Mba Marketing (Mba Series)"

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.