Libro Marketing Scientific and Technical Information De William Richard King (Editor)

portada Marketing Scientific and Technical Information

Formato

Libro Físico

Editorial

Routledge

Autor

William Richard King (Editor)

Idioma

Inglés

N° páginas

234

Encuadernación

Tapa Blanda

ISBN13

9780367170790

N° edición

Marketing Scientific and Technical Information

William Richard King (Editor) (Autor) · Routledge · Tapa Blanda

Sin Stock

Reseña del libro "Marketing Scientific and Technical Information"

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.