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male consumer behaviour- a gender perspective on advertising response and information processing
Maria Heindler (Autor)
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male consumer behaviour- a gender perspective on advertising response and information processing - maria heindler
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Reseña del libro "male consumer behaviour- a gender perspective on advertising response and information processing"
marketers have long been using sex as a variable in selecting target groups and designing promotional strategies, while gender has received interest only recently driven by increasing awareness of changing social roles of women and men. starting from ...
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