Libro Lifestyle Brands: A Guide to Aspirational Marketing De Saviolo, S. ; Marazza, A.

portada Lifestyle Brands: A Guide to Aspirational Marketing

Formato

Libro Físico

Autor

S. Saviolo

A. Marazza

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

141

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 0.8 cm

Peso

0.23 kg.

ISBN13

9781349449071

Categorías

Comunicación y presentación empresarial
Marketing
Distribución mayorista e industria minorista

Lifestyle Brands: A Guide to Aspirational Marketing

S. Saviolo (Autor) · A. Marazza (Autor) · Palgrave MacMillan · Tapa Blanda

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Reseña del libro "Lifestyle Brands: A Guide to Aspirational Marketing"

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.