Libro International E-Business Marketing De Fletcher, Richard ; Bell, Jim ; McNaughton, Rod

portada International E-Business Marketing

Formato

Libro Físico

Autor

Editorial

Año

2004

Idioma

Inglés

N° páginas

307

Encuadernación

Tapa Blanda

Dimensiones

24.6 x 19.0 x 1.9 cm

Peso

0.63 kg.

ISBN

1861529457

ISBN13

9781861529459

Categorías

Economía internacional
Marketing
Internet: obras generales

International E-Business Marketing

Richard Fletcher (Autor) · Jim Bell (Autor) · Rod McNaughton (Autor) · Cengage Learning · Tapa Blanda

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Reseña del libro "International E-Business Marketing"

Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.