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Industrial Design, Competition and Globalization
Grete (Edt) Rusten (Autor)
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Palgrave Macmillan
· Tapa Dura
Industrial Design, Competition and Globalization - grete (edt) rusten
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Reseña del libro "Industrial Design, Competition and Globalization"
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
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