Libro Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News De Sarapin, Susan H. ; Morris, Pamela L.

portada Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

Formato

Libro Físico

Autor

Susan H. Sarapin

Pamela L. Morris

Editorial

Lexington Books

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.6 cm

Peso

0.51 kg.

ISBN13

9781793629340

Categorías

Estudios de comunicación
Estudios sobre medios
Publicidad

Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

Susan H. Sarapin (Autor) · Pamela L. Morris (Autor) · Lexington Books · Tapa Dura

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Reseña del libro "Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News"

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.