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Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News
Susan H. Sarapin
(Autor)
·
Pamela L. Morris
(Autor)
·
Lexington Books
· Tapa Dura
Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News - Sarapin, Susan H. ; Morris, Pamela L.
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Reseña del libro "Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News"
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
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