Libro Handbuch Werberhetorik De No Contributor

Formato

Libro Físico

Editorial

de Gruyter

Autor

No Contributor

Idioma

Alemán

N° páginas

665

Encuadernación

Tapa Dura

Dimensiones

24.4 x 17.0 x 3.7 cm

Peso

1.25 kg.

ISBN13

9783110318104

Categorías

Semántica y análisis del discurso
Historia y crítica literaria
Filosofía

Handbuch Werberhetorik

No Contributor (Autor) · de Gruyter · Tapa Dura

Sin Stock

Reseña del libro "Handbuch Werberhetorik"

This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of 'rhetoric'. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).