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Handbook of Business Communication (Handbooks of Applied Linguistics)
Gerlinde Mautner; Franz Rainer (Autor)
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De Gruyter Mouton
· Tapa Dura
Handbook of Business Communication (Handbooks of Applied Linguistics) - Gerlinde Mautner; Franz Rainer
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Reseña del libro "Handbook of Business Communication (Handbooks of Applied Linguistics)"
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
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