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Entrepreneurial Marketing: A Blueprint for Customer Engagement
Beth L. Goldstein
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Sage Publications, Inc
· Tapa Blanda
Entrepreneurial Marketing: A Blueprint for Customer Engagement - Goldstein, Beth L.
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Reseña del libro "Entrepreneurial Marketing: A Blueprint for Customer Engagement"
Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea. EM Subject Line New text--Entrepreneurial Marketing: A Blueprint for Customer Engagement EM Teaser Request your FREE review copy!
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