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emotional branding,the new paradigm for connecting brands to people
Marc Gobe (Autor)
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Random House Mondadori
· Libro Físico
emotional branding,the new paradigm for connecting brands to people - marc gobe
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Reseña del libro "emotional branding,the new paradigm for connecting brands to people"
A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.
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