Compartir
dynamic models of advertising competition
Erickson (Autor)
·
springer publishing map
· Libro Físico
dynamic models of advertising competition - erickson
Sin Stock
Te enviaremos un correo cuando el libro vuelva a estar disponible
Reseña del libro "dynamic models of advertising competition"
the dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. the second edition of dynamic models of advertising competition reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation. three types of model frameworks - lanchester, vidale-wolfe, and diffusion - are combined with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations - in the analysis of duopoly and triopoly competition. advertising strategies developed with the different approaches are compared and contrasted to open-loop strategies.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
✓ Producto agregado correctamente al carro, Ir a Pagar.