Libro A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social De Sudnick, Kati E.

portada A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social

Formato

Libro Físico

Autor

Kati E. Sudnick

Editorial

Lexington Books

Idioma

Inglés

N° páginas

202

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.6 cm

Peso

0.47 kg.

ISBN13

9781666920789

Categorías

Semántica y análisis del discurso
Estudios de comunicación
Publicidad

A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social

Kati E. Sudnick (Autor) · Lexington Books · Tapa Dura

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Reseña del libro "A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social"

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.