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Mba Marketing (Mba Series)
Malcolm Mcdonald; Ailsa Kolsaker (Autor)
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Red Globe Press
· Tapa Blanda
Mba Marketing (Mba Series) - Malcolm Mcdonald; Ailsa Kolsaker
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Reseña del libro "Mba Marketing (Mba Series)"
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
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