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Wine Marketing
C. Michael Hall
(Autor)
·
Richard Mitchell
(Autor)
·
Routledge
· Tapa Dura
Wine Marketing - Hall, C. Michael ; Mitchell, Richard
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Reseña del libro "Wine Marketing"
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
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