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    portada Where the Suckers Moon: The Life and Death of an Advertising Campaign
    Formato
    Libro Físico
    Editorial
    Año
    1995
    Idioma
    Inglés
    N° páginas
    496
    Encuadernación
    Tapa Blanda
    Peso
    1
    ISBN
    0679740422
    ISBN13
    9780679740421
    N° edición
    1
    Categorías

    Where the Suckers Moon: The Life and Death of an Advertising Campaign

    Randall Rothenberg (Autor) · Vintage Books · Tapa Blanda

    Where the Suckers Moon: The Life and Death of an Advertising Campaign - Randall Rothenberg

    Sin Stock

    Reseña del libro "Where the Suckers Moon: The Life and Death of an Advertising Campaign"

    "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

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