Libro Toward Cross-Channel Management De Felix Brunner

Formato

Libro Físico

Editorial

De Gruyter

Autor

Felix Brunner

Año

2017

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783110553895

Categorías

Distribución mayorista e industria minorista

Toward Cross-Channel Management

Felix Brunner (Autor) · De Gruyter · Tapa Blanda

Sin Stock

Reseña del libro "Toward Cross-Channel Management"

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.