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The Apple way
Jeffrey L. Cruikshank
(Autor)
·
McGraw-Hill Professional Publishing
· Tapa Dura
The Apple way - Cruikshank, Jeffrey L.
Management (general)
Sin Stock
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Reseña del libro "The Apple way"
Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles, and is written by the bestselling author of several Harvard Business School Press titles.
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