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Strategic Marketing Management: A Business Process Approach
Luiz Moutinho
(Autor)
·
Geoff Southern
(Autor)
·
Cengage Learning
· Tapa Blanda
Strategic Marketing Management: A Business Process Approach - Moutinho, Luiz ; Southern, Geoff
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Reseña del libro "Strategic Marketing Management: A Business Process Approach"
Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.
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