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Sports Sponsorship and Branding (World Association for Sport Management Series)
Ho Keat Leng (Editor) James J. Zhang (Editor) (Autor)
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Routledge
· Tapa Dura
Sports Sponsorship and Branding (World Association for Sport Management Series) - Ho Keat Leng (Editor) James J. Zhang (Editor)
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Reseña del libro "Sports Sponsorship and Branding (World Association for Sport Management Series)"
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
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