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Service Operations Management: A Strategic Perspective
John Mcmanus; Mats Winroth; Jannis Angelis (Autor)
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Red Globe Press
· Tapa Blanda
Service Operations Management: A Strategic Perspective - John Mcmanus; Mats Winroth; Jannis Angelis
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Reseña del libro "Service Operations Management: A Strategic Perspective"
This engaging and accessible textbook explores the challenges and complexities of managing operations in a service industry setting. Comprehensive in scope, this textbook considers key concepts from strategy and operations management from a global services perspective and integrates traditional theory with cutting-edge contemporary examples. Taking a student-centred approach, it gives the reader a solid understanding of the key issues faced by contemporary service organisations, from managing and reviewing risk to managing supplier relationships. Rich pedagogy, integrated online resources and relevant international case studies develop strategic thinking skills and equip students with the essential tools and techniques needed to plan, design, manage and control operations in diverse service industry contexts. This is an ideal textbook for students of service operations management at undergraduate, postgraduate and MBA level.
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