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Ribbon Culture: Charity, Compassion and Public Awareness
Sarah E.h. Moore (Autor)
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Palgrave Macmillan
· Tapa Dura
Ribbon Culture: Charity, Compassion and Public Awareness - Sarah E.H. Moore
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Reseña del libro "Ribbon Culture: Charity, Compassion and Public Awareness"
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
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