Libro Revenue Management: A Practical Pricing Perspective De Ian (Edt) Yeoman

portada Revenue Management: A Practical Pricing Perspective

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Ian (Edt) Yeoman

Año

2010

Idioma

Inglés

N° páginas

273

Encuadernación

Tapa Dura

Peso

1.00

ISBN13

9780230241411

N° edición

2011

Categorías

Gestión financiera de las sociedades

Revenue Management: A Practical Pricing Perspective

Ian (Edt) Yeoman (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Revenue Management: A Practical Pricing Perspective"

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.