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Retail Marketing Strategy: Delivering Shopper Delight
Constant Berkhout
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Kogan Page
· Tapa Blanda
Retail Marketing Strategy: Delivering Shopper Delight - Berkhout, Constant
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Reseña del libro "Retail Marketing Strategy: Delivering Shopper Delight"
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
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