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project 2000 - final chapter
Robert J. Horvath
(Autor)
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Createspace Independent Publishing Platform
· Tapa Blanda
project 2000 - final chapter - Horvath, Robert J.
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Reseña del libro "project 2000 - final chapter"
Using Oldsmobile's own description, "Project 2000- Final Chapter," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.
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