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Media Planning & Buying in the 21st Century Workbook, 3rd Edition
Ronald D. Geskey Sr
(Autor)
·
Ronald D. Geskey Jr
(Autor)
·
Createspace Independent Publishing Platform
· Tapa Blanda
Media Planning & Buying in the 21st Century Workbook, 3rd Edition - Geskey Jr, Ronald D. ; Geskey Sr, Ronald D.
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Reseña del libro "Media Planning & Buying in the 21st Century Workbook, 3rd Edition"
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.