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mcilhenny´s gold,how a louisiana family built the tabasco empire
Jeffrey Rothfeder
(Autor)
·
Harper Business
· Tapa Blanda
mcilhenny´s gold,how a louisiana family built the tabasco empire - Rothfeder, Jeffrey
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Reseña del libro "mcilhenny´s gold,how a louisiana family built the tabasco empire"
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
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