Libro Marketing in Context: Setting the Scene De Hackley, Chris

portada Marketing in Context: Setting the Scene

Formato

Libro Físico

Autor

Chris Hackley

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

230

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.3 cm

Peso

0.28 kg.

ISBN13

9781349452033

Categorías

Publicidad
Investigación operativa

Marketing in Context: Setting the Scene

Chris Hackley (Autor) · Palgrave MacMillan · Tapa Blanda

Sin Stock

Reseña del libro "Marketing in Context: Setting the Scene"

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.