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Joy: Using Strategic Communication to Improve Well-Being and Organizational Success (Advances in Public Relations and Communication Management, 5)
Ana Verčič
(Ilustrado por)
·
Ralph Tench
(Ilustrado por)
·
Emerald Publishing Limited
· Tapa Dura
Joy: Using Strategic Communication to Improve Well-Being and Organizational Success (Advances in Public Relations and Communication Management, 5) - Verčič, Ana ; Tench, Ralph
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Reseña del libro "Joy: Using Strategic Communication to Improve Well-Being and Organizational Success (Advances in Public Relations and Communication Management, 5)"
Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.