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Internationalization in Central and Eastern Europe
Marin Alexandrov Marinov
(Ilustrado por)
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Routledge
· Tapa Blanda
Internationalization in Central and Eastern Europe - Marinov, Marin Alexandrov
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Reseña del libro "Internationalization in Central and Eastern Europe"
This title was first published in 2002: This is a unique volume among the existing variety of publications on foreign direct investment (FDI) in Central and Eastern Europe (CEE) because it focuses on the internationalization process taking place there. It addresses the rapid changes of the business climate in the region that have led to intensive internationalization of companies, businesses and national economies. Existing FDI books have mostly taken the perspective of attracting inward FDI flows, missing the aspect of FDI outflows from CEE countries. While foreign investors face the specific context of a region that poses new requirements to their internationalization strategies, approaches and practices, domestic companies must strive to make their businesses international. Consequently, the book presents the features of internationalization in CEE from home and host company and country perspectives, providing a fresh perspective on this major economic problem.
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