Libro How to Have Your Cake and eat it Too: An Introduction to Service Design De Margus J. Klaar

portada How to Have Your Cake and eat it Too: An Introduction to Service Design

Formato

Libro Físico

Editorial

Bis Publishers

Autor

Margus J. Klaar

Año

2015

Idioma

Inglés

N° páginas

108

Encuadernación

Tapa Blanda

ISBN13

9789063693817

Categorías

Gestión de proyectos de investigación y desarrollo

How to Have Your Cake and eat it Too: An Introduction to Service Design

Margus J. Klaar (Autor) · Bis Publishers · Tapa Blanda

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Reseña del libro "How to Have Your Cake and eat it Too: An Introduction to Service Design"

The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.