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European Corporate Strategy: Heading for 2000
Oliver L. Landreth (Autor)
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Palgrave Macmillan
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European Corporate Strategy: Heading for 2000 - Oliver L. Landreth
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Reseña del libro "European Corporate Strategy: Heading for 2000"
Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.
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