Compartir
Electronic Media Management, Revised
Peter Pringle
(Autor)
·
Michael F. Starr
(Autor)
·
Routledge
· Tapa Dura
Electronic Media Management, Revised - Pringle, Peter ; Starr, Michael F.
Sin Stock
Te enviaremos un correo cuando el libro vuelva a estar disponible
Reseña del libro "Electronic Media Management, Revised"
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.