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Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female
Huub Van Osch (Autor)
·
Bis Publishers
· Tapa Blanda
Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female - Huub Van Osch
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Reseña del libro "Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female"
This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.
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