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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)
Art Weinstein; William C. Johnson (Autor)
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Crc Pr Inc
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals) - Art Weinstein; William C. Johnson
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First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).