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    portada Communicating the New: Methods to Shape and Accelerate Innovation
    Formato
    Libro Físico
    Tema
    Graphic Design
    Colección
    Us P & D
    Año
    2013
    Idioma
    Inglés
    N° páginas
    272
    Encuadernación
    Tapa Blanda
    Dimensiones
    19.05 x 23.18 cm.
    Peso
    630
    ISBN
    1118394178
    ISBN13
    9781118394175
    N° edición
    1
    Categorías

    Communicating the New: Methods to Shape and Accelerate Innovation

    Kim Erwin (Autor) · John Wiley & Sons Inc · Tapa Blanda

    Communicating the New: Methods to Shape and Accelerate Innovation - Kim Erwin

    Sin Stock

    Reseña del libro "Communicating the New: Methods to Shape and Accelerate Innovation"

    "Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA Volatility, Uncertainty, Complexity and Ambiguity we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes." Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation & Design at Parsons The New School of Design "One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company overcoming organizational barriers, as well as outside convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it." Luis Arnal, Managing Partner, INSITUM "I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New." Clement Mok, Designer, Entrepreneur, and Instigator "Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact." Paul Siebert, Director of Research + Strategy, Steelcase

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    La encuadernación de esta edición es Tapa Blanda.

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